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For Immediate Release: 4/30/2014
Pike & Rose Reveals New Name, Logo and Catering Partner for Strathmore Performance Venue and Event Space
Neighborhood Restaurant Group chosen as exclusive food and catering vendor for AMP
FOR IMMEDIATE RELEASE
Media Inquiries Media Inquiries
Mike Fila Vanessa Rodriguez
Manager of Media Relations Senior Marketing Manager
Strathmore Federal Realty Investment Trust
PIKE & ROSE REVEALS NEW NAME, LOGO AND CATERING PARTNER
FOR STRATHMORE PERFORMANCE VENUE AND EVENT SPACE
Neighborhood Restaurant Group chosen as exclusive food and catering vendor for AMP
New entertainment venue will begin hosting event rentals this fall and concerts in early 2015
NORTH BETHESDA, Md. (April 30, 2014) – Federal Realty Investment Trust (NYSE:FRT) – Federal Realty Investment Trust and Strathmore Hall Foundation, Inc. have revealed AMP as the new name for the performance and event space currently under construction within Pike & Rose. AMP will be available for event rentals beginning this fall and will present live concert programming in early 2015. News of the name is accompanied by a new logo and the announcement that 550 Events & Provisions, a catering concept by the Neighborhood Restaurant Group, was named the exclusive catering partner for the venue.
Last year, the partners jointly announced plans for the entertainment and social amenity featuring a 250-seat music venue; 2,800 square foot indoor space; green room and 1,100 square foot pre-function space that will be integrated within the mixed-use Transit-Oriented Development currently under construction in the North Bethesda District of Montgomery County.
AMP was chosen to reflect the “amplification” of cultural, educational and musical programming that will be infused into the North Bethesda and Montgomery County community to complement the overall mission of Strathmore and further position Pike & Rose as the center of nighttime activity in the region. The logo is based on creativity, movement and sound and is reminiscent of sound waves, pulsating energy and the authenticity of the live music experience. Neighborhood Restaurant Group’s 550 Events & Provisions was selected as the exclusive food and catering partner to serve concert and event attendees as well as groups utilizing the AMP space for special events and activities. Last month, the Neighborhood Restaurant Group announced its intentions to open its first Maryland-area location at Pike & Rose, which will consist of a restaurant and beer garden within the Upper Muse Alley portion of the development.
A new website has been launched at www.AMPbyStrathmore.com to provide the latest news and event information on the venue.
Pike & Rose is a project of Federal Realty Investment Trust (NYSE:FRT). When fully built out, it will include 3.4 million square feet of mixed-use development including 1.1 million square feet of commercial office space; 430,000 square feet of complementary retail space; 1500 residential units; a boutique hotel and approximately 4000 parking spaces. The project is positioned within walking distance to the White Flint Metro Station and minutes away from I-270 and 495 (Capital Beltway).
AMP designed to serve multiple uses
Overlooking Muse Alley, a linear park designed to function as the focal point of the Phase One portion of Pike & Rose, AMP’s contemporary glass-enclosed design and flexible layout makes it optimal for live performances, as well as weddings and other social gatherings. AMP is the central element of the multiple arts amenities planned for Pike & Rose and it, together with the iPic movie theatre, the Pinstripes bowling concept and a roster of restaurants will differentiate Pike & Rose from other mixed-use developments and foster a vibrant nighttime economy in Montgomery County.
Strathmore will curate concert programming for AMP, as well as oversee and manage event rentals for the space. A key component of the cultural identity of the arts-focused development, programming will be diverse, with intimate jazz, rock, folk and contemporary performances, as well as a variety of well-established, trend-setting touring acts.
“AMP will allow Strathmore to move into the next chapter of its growth by reaching out to a whole new audience with intimate artistic offerings in a more casual and accessible setting,” said Eliot Pfanstiehl, Founder and CEO of Strathmore. “Our partnership with a dynamic culinary tastemaker like Neighborhood Restaurant Group complements our vision of bringing a completely unique entertainment experience to an area that has said, loudly, that it is craving this type of venue. We want patrons to be excited by every facet of AMP. Strathmore’s programming acumen and our exceptional catering partner helps complete that picture.”
Two taglines will accompany the logo: “Powered by Strathmore” and “Audible. Edible.” Together they represent an alliterative shorthand for the AMP experience which will consist of great acoustics, great music and great food.
Neighborhood Restaurant Group chosen to leverage synergies with new restaurant
550 Events & Provisions, a catering concept by Neighborhood Restaurant Group (which will also open a restaurant and beer garden at Pike & Rose in 2015), will serve as the official catering and food service partner for AMP. During performances and events, attendees will have access to a full bar, as well as small plate-style food offerings. Individuals, groups and organizations that utilize the AMP space for meetings, events and other social activities will work directly with 550 Events & Provisions to satisfy the function’s specific catering requirements.
Neighborhood Restaurant Group presently operates a collection of chef-driven restaurants throughout the Northern Virginia and Washington, D.C. region, including the beer-driven Birch & Barley and ChurchKey located on 14th Street; Bluejacket and the Arsenal, a new brewery, restaurant and bar in Navy Yard; Iron Gate in Dupont Circle and Red Apron Butcher, with three locations in the D.C. metropolitan region.
“Amenities such as AMP, which will appeal to a wide selection of audiences and attract regular visitors to Pike & Rose, represent another differentiation point for the development and will create on-going shopping and dining opportunities for our entire tenant base,” explained Robin McBride, Vice President – Mid-Atlantic Region Chief Operating Officer, Federal Realty Investment Trust. “By connecting 550 Events & Provisions with AMP, Neighborhood Restaurant Group has powerful possibilities to become further integrated into the stream of events and activities at Pike & Rose, and to leverage the group’s on-site restaurant and beer garden. AMP further elevates Pike & Rose as the gathering spot and center for nighttime activity for the North Bethesda and Montgomery County communities.”
About Pike & Rose
Located at the key intersection of Rockville Pike and Montrose Parkway in the heart of the White Flint District in Montgomery County, Md., Pike & Rose will be a pedestrian-oriented, urban-minded, mixed-use neighborhood across 24 acres. A key component in the area’s revitalization efforts, Pike & Rose will encompass 450,000 square feet of retail, 1.1 million square feet of office space, 1,500 residential units and a 300-room boutique hotel at full build out, all a few blocks from the White Flint Metro Station.
Pike & Rose will incorporate the best of what Federal Realty has created at its other mixed-use properties across the country. Like Santana Row in San Jose, Calif., and Bethesda Row in Bethesda, Md., Pike & Rose will feature ground floor retail with apartments, offices and hotel space above - all located amidst a carefully orchestrated environment of open plaza parks, creative common areas, events, street festivals, a farmers market, music and more. Shoppers, guests and patrons alike will walk, shop, eat, live and work in an experience designed for them. From one of the first rooftop garden plots for rent in the county to a new path of streets lined with a mix of the area's most vibrant shops, eateries and entertainment, Pike & Rose will be the area's must-experience destination. Phase One of the project includes two residential buildings, an 80,000 square foot Class A office building and 150,000 square feet of retail and will deliver in 2014.
About Federal Realty Investment Trust
Federal Realty Investment Trust is an equity real estate investment trust specializing in the ownership, management, development, and redevelopment of high quality retail assets. Federal Realty's portfolio (excluding joint venture properties) contains approximately 20 million square feet located primarily in strategically selected metropolitan markets in the Northeast, Mid-Atlantic, and California. In addition, the Trust has an ownership interest in approximately 1.0 million square feet of retail space through a joint venture in which the Trust has a 30% interest. Our operating portfolio (excluding joint venture properties) was 95.8% leased to national, regional, and local retailers as of December 31, 2013, with no single tenant accounting for more than approximately 3.5% of annualized base rent. Federal Realty has paid quarterly dividends to its shareholders continuously since its founding in 1962, and has increased its dividend rate for 46 consecutive years, the longest record in the REIT industry. Federal Realty is an S&P MidCap 400 company and its shares are traded on the NYSE under the symbol FRT.
Strathmore presents and produces exemplary visual and performing arts programs for diverse audiences; creates dynamic arts education experiences; and nurtures creative ideas and conversations that advance the future of the arts. The hallmark of the arts center is the Music Center at Strathmore, a 1,976-seat concert hall and education complex. The Music Center at Strathmore, located at 5301 Tuckerman Lane in North Bethesda, MD is immediately adjacent to the Grosvenor-Strathmore station on Metro’s Red Line and one half-mile from the Capital Beltway. For those attending a ticketed performance at the Music Center at Strathmore, parking in the Metro garage is complimentary. All Music in the Mansion concerts are held in the Dorothy M. and Maurice C. Shapiro Music Room in the Mansion at Strathmore, 10701 Rockville Pike, North Bethesda, MD. Parking is available on-site for all Mansion performances. For more information, call (310) 581-5100 or visit www.strathmore.org
About 550 Events & Provisions
550 Events & Provisions by Neighborhood Restaurant Group (NRG) is a full-service caterer specializing in fine events and committed to using the best locally sourced ingredients. Headquartered next to Washington’s food-mecca, Union Market, 550 Events & Provisions offers events in the area’s most celebrated venues and boasts a world-class beverage program led by NRG’s Bar & Spirits Director Jeff Faile, Beer Director Greg Engert and Wine Director Brent Kroll. 550’s close relationship with celebrated chefs like Tony Chittum, Tiffany MacIsaac, Kyle Bailey and Nathan Anda; its partnership with brands like Buzz Bakery, Red Apron Butcher, and Bluejacket brewery; and its commitment to source and serve the freshest seasonal ingredients from producers like Path Valley Amish Cooperative and Tuscarora Organic Growers Co-Op, is enlivening and invigorating catering in Washington with a fresh take on food and service at is very best.